What We Deliver
Compelling campaign films purpose-built to convert backers and bring your Kickstarter or Indiegogo campaign to life. We know the anatomy of a campaign video that funds — and we build every second of it to work.
Included
- Campaign concept & messaging strategy
- Script development & story structure
- Founder & team on-camera coaching
- Product demonstration filming
- Motion graphics & infographic elements
- Subtitles & international localization
- Delivery in all Kickstarter/Indiegogo required formats
- Cut-down versions for social media promotion
About This Service
Studio Xepha has produced crowdfunding campaign videos for Kickstarter and Indiegogo campaigns across product, technology, design, and creative projects. We understand what makes backers commit: a clear problem statement, a credible founder story, a compelling product demonstration, and a call-to-action that creates urgency. We build these into every campaign video we produce.
A successful crowdfunding video is not just a product demo — it is a persuasion film. It needs to earn trust in 90 seconds, communicate value clearly, and create enough emotional connection that a stranger chooses to back your vision with their own money. That requires a different kind of filmmaking than a standard brand video, and it is exactly what we specialize in.
We handle the complete production from strategy and scripting through filming and post-production. We also advise on video structure, thumbnail optimization, and how to use your video across your campaign page, social media, and outreach to maximize campaign performance.
Our Process
Campaign Strategy
We analyze your product, target backer audience, and campaign goals to define the messaging strategy and video structure before scripting begins.
Script & Storyboard
We write a conversion-optimized script that hits the key emotional and rational triggers backers need — and storyboard every beat.
Pre-Production
On-camera coaching for founders, product prep, location setup, and scheduling to ensure shooting day runs efficiently.
Production
We film the founder story, product demonstrations, lifestyle footage, and B-roll needed to make the campaign narrative compelling and credible.
Post & Delivery
Full editing, motion graphics, subtitles, and delivery in the main campaign format plus social cut-downs for your launch campaign.
Who This Is For
- Hardware and consumer electronics products launching on Kickstarter
- Design and lifestyle products seeking Indiegogo funding
- Tech startups validating demand with a crowdfunding campaign
- Creative projects (games, films, music) seeking community backing
- Entrepreneurs launching their first crowdfunding campaign
- Repeat crowdfunders who want to level up their campaign video production
Frequently Asked Questions
How long should a Kickstarter campaign video be?
The optimal length for a crowdfunding campaign video is 2–3 minutes. Enough to tell the story compellingly without losing viewer attention. We structure every video to hold viewers through to the call-to-action.
What is the most important part of a crowdfunding campaign video?
The first 30 seconds. If you do not grab attention and communicate the core value proposition in the opening half-minute, most viewers will drop off. We engineer every campaign video opening to hook and hold.
Do you work with founders who have never been on camera before?
Yes. We provide full on-camera coaching as part of our pre-production process — helping founders present with confidence, clarity, and authenticity on screen.
Can you help with the script if we have not written one yet?
Script development is a core part of our service. We develop the messaging strategy and script with you, informed by your product, audience, and campaign goals. You do not need to arrive with a script ready.
Do you produce social media cut-downs for the campaign launch?
Yes. Our standard delivery includes the main campaign video plus cut-down versions formatted for Instagram, TikTok, and other social channels to support your launch campaign.
How early before my campaign launch should I contact you?
We recommend reaching out at least 6–8 weeks before your planned launch date. This gives us time for strategy, scripting, pre-production, filming, and post-production without rushing any stage.
Ready to start?
Tell us about your project. We'll get back to you within 24 hours.